A New Direction


Hey Cats!

With the exception of the rushed Instagram Round-Up I threw up on the blog a couple of weeks ago, it’s been quite a while since we’ve chatted! And to be honest, I have missed this little blog SO MUCH. I’ve been wanting to get back to it for months, but I couldn’t quite bring myself to write one post and then fall off the face of the Internet again. There are a few reasons I’ve been absent:

Time. I have been way too busy the past few months. Between work, Junior League, friends, family, and just being tired, there wasn’t any time to blog. When I was at home, it was only long enough to sleep and maybe do a load of laundry. However, the crazy has died down some, and I’m confident that this blog is something I’m ready to make a priority again.

I was a little discouraged. To be frank, comparing myself to other bloggers got the best of me for a while. I’ve been blogging since 2011 and have yet to “hit it big”. Granted, this blog is more of a hobby for me, but I felt like I was producing top-notch content and no one was noticing. Not to step on any toes, but it’s almost like blogging has become a competition of who has the prettiest pictures, not the best writing, and that really bothered me. I wanted to work with brands and it just wasn’t happening, and it was frustrating. I forgot that I started Sweet Cats! to share my ideas with the world, not to become Instagram famous. And I had to get over that.

I was in a creative rut. My job now takes the largest chunk of my time, and I also write at least one blog post per week, and run multiple social media accounts. So when I get home, I don’t have any words left. Sure, I write about the healthcare industry all day, but I can only string together witty sentences for so long. Also, I felt like I was outgrowing my niche, “Styling the Single Girl Closet on a College Girl Budget”, but I didn’t know what direction I wanted to take the blog. Did I need to launch a complete re-brand? Can I just change the look of my site? Is this even something I want to do anymore? Basically, Sweet Cats! had an existential crisis and I didn’t know how to handle it.

That’s why it took me a while to come back to blogging. I wanted to be at a place where I’m sure that it’s something I have time to make a priority, something I do because I love it, and something that reflects who I am at this point in my life. And I believe that now I can say with confidence that all of those things are true. So here’s what you can expect from the “new” re-directed Sweet Cats!:

A more grown-up feel. I started this blog when I was 18 and had college-girl taste and an annual income of roughly zero dollars. I feel like in the past year or so, my tastes have changed and there are things I’m more willing and able to invest money into. I’m at a point where I draw more inspiration from Southern Living than I do InStyle. I care about my clothes still (duh), but I’m also interested in home decor, a healthy lifestyle, helping others, and succeeding in the professional world. So you’re going to be seeing more of those types of posts from now on.

A more lifestyle-focused approach. My vision for this blog is to become almost an online magazine, something that captures every aspect of life. Not every aspect of my life, because privacy, but life in general. Like I mentioned above, there’s more to my life now than just school and social events. I want to be able to share things that will resonate with girls in my stage of life, and maybe beyond! That’s why I’ve changed the tagline for my blog to “A Modern Southern Belle: Dressing, Eating, and Living Well”.

The same sass, snark, and Sweet Cats! writing style you love. Well, I don’t know if you love it, but I do. One thing that will never change no matter what is the focus on wording. If we’re being honest, it’s never really been about the crafts, or the outfits, or the inspirational quotes, or the lifestyle. For me, it’s always been about telling a story about those things. I love to write, and that will always be the most important part of this blog. It will always be about the words for me. And I hope you will stick around to read them.

I’m so excited to see where this new direction takes me. That’s all for meow!

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